Privacy Policy

Who is Responsible for Your Information

CellScale is the organization responsible for the personal information we collect and process (sometimes called the “data controller”).

Contact for privacy questions or requests:
Email: info@cellscale.com

Mailing address:
CellScale Biomaterials Testing
564 Weber St N, Unit 5
Waterloo, Ontario, Canada

Information We Collect

Personal information you provide

We may collect information you submit when you request a quote, request support, download materials, register for a webinar, sign up for emails, schedule a demo, or contact us, including:

• Full name
• Email address
• Phone number (optional)
• Organization or institution
• Country or region
• Product(s) of interest
• Research or application details (free text)
• Serial numbers (for service and support)
• Files or images you upload (optional)

You can choose not to provide certain information, but this may limit our ability to respond to your request.

Usage and technical information

When you browse our website, we may automatically collect technical and usage data such as:

• IP address
• Browser type and version
• Device type and operating system
• Referring page or source
• Pages visited and time spent
• Click and interaction data
• Approximate location derived from IP (city or region level)

This data helps us understand site performance and improve content relevance for researchers, engineers, and procurement teams.

Cookies and Tracking Technologies

We use cookies and similar technologies to support:

• Core site functionality
• Preference storage (where applicable)
• Traffic analytics and performance measurement
• Form and conversion measurement
• Marketing and remarketing (where enabled and permitted)

You can control cookies through your browser settings. Depending on your location, you may also have a cookie consent tool on the site to manage your preferences. Blocking some cookies may impact site features.

How We Use Your Information

We use personal information and usage data for purposes such as:

• Responding to inquiries, quote requests, and technical questions
• Providing customer support, including warranty and service workflows
• Providing access to manuals, downloads, and software resources
• Scheduling demos, consultations, or training sessions
• Operating, maintaining, and improving our website and documentation
• Measuring engagement with content, forms, and campaigns
• Sending marketing emails and product updates (where permitted)
• Complying with legal and regulatory requirements
• Protecting our rights, systems, and users against misuse or security threats

We do not sell personal information.

Marketing Communications

If you opt in to marketing emails, you can unsubscribe at any time using the link in the email or by contacting us at info@cellscale.com. We may still send essential transactional or service communications related to support, orders, or safety updates where appropriate.

Legal Basis for Processing

Depending on your location, we rely on one or more of the following legal bases to process personal information:

• Consent: for newsletters and certain cookies or marketing activities
• Contractual necessity: to provide quotes, support, software access, or other requested services
• Legitimate interests: to operate our business, improve our website, and understand product interest trends, while respecting your rights
• Legal obligation: where required by applicable laws, tax rules, or regulatory requirements

How We Share Your Information

We may share information with trusted service providers that support our operations, such as:

• Website hosting and cloud infrastructure providers
• CRM and form processing platforms
• Email delivery and marketing platforms
• Analytics and tag management providers
• Technical support and file-sharing platforms (as needed for support cases)

These providers are authorized to use information only as necessary to deliver services to CellScale and are expected to protect it using appropriate safeguards.

We may also disclose information:

• To comply with legal obligations and lawful requests
• To protect CellScale, our users, and our systems (for example, fraud prevention and security)
• In connection with a business transaction such as a merger, acquisition, or asset sale (uncommon)

We do not rent personal information to third parties for their own marketing.

Analytics and Advertising Features

We may use analytics tools to understand website usage and improve performance. Where enabled and permitted, we may also use marketing features such as remarketing to show relevant content or product information to people who have previously visited our site.
If your region requires it, we will seek consent before enabling non-essential marketing cookies. You can also manage ad personalization through third-party settings offered by major advertising platforms.

Data Retention

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including:

• Responding to requests and maintaining customer support records
• Preserving warranty, service, and calibration history
• Meeting accounting, tax, or regulatory requirements
• Maintaining suppression lists for email preferences (to respect opt-outs)

When information is no longer required, we delete it or de-identify it where reasonable and consistent with legal obligations.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. No website or internet transmission is fully secure, so we cannot guarantee absolute security.

International Data Transfers

CellScale is based in Canada, and your information may be processed in Canada and other jurisdictions where our service providers operate. We take steps to require appropriate protections for international transfers, consistent with applicable law.

Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

• Access the personal information we hold about you
• Correct or update inaccurate information
• Request deletion of personal information (subject to legal and contractual limits)
• Object to or restrict certain processing activities
• Withdraw consent (where processing is based on consent)
• Request a copy of your information in a portable format (where applicable)

To exercise these rights, contact info@cellscale.com. We may request reasonable verification before fulfilling a request.

Children’s Privacy

Our website and products are intended for professional, academic, and institutional audiences. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. If changes are significant, we may provide additional notice where appropriate.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

CellScale Biomaterials Testing

564 Weber St N, Unit 5

Waterloo, Ontario, Canada

Email: info@cellscale.com